Who we are

Fuerza is an independent agency that creates strong bonds and provocative relationships between brands and their customers. We are a group of people with a mission: Connect with Hispanics through human trues.

We are 21st century digital full service agency where the data and creative mixing together es la Fuerza that drives this era.

We Connect

As a group we have la Fuerza to know the new U.S landscape. We don’t believe in stereotypes and we are looking for the power of storytelling outside the world of advertising. We know the nuances that connect emotionally with the Hispanic audience.


Digital is the new media and Hispanic over index on consumption of it. They use it to connect with family and friends, be social and shape the world around them. We believe in la Fuerza to do something unusual that connect with the Hispanics in a more relevant and more digital at the same time, to give powerful results to our clients.


A 100% digital experts behind us is a 100% of success. Our partnership with Elasticity a digital GM agency based on SLT give us the chance to have al the resources that the market require today. Data, media buy, production.


VP, Multicultural Creative Director.

Alex is a Mexico City native, and has built up two decades of experience with leading agencies, such as Ogilvy México, Dieste and Richards/Lerma. Alex has led integrated multicultural marketing initiatives for brands including Kraft Foods, Pepsi, Levi’s, Pizza Hut, HBO, Hershey’s, Avocados From Mexico, Jose Cuervo, Nissan, Bud Light, Dr. Pepper and countless others.

Alex Duplan

Managing Partner + Business Development @ Fuerza


Brian is the founder and lead strategist at Fuerza & Elasticity, and start the adventure on the Multicultural Market 5 years ago. American with Multicultural blood, Brian has 20+ years of experience and is being leading marketing work with clients such as Capital One, Fireball Whisky, GoDaddy and H&R Block, Amax.

Brian Cross

Account Manager + Diversity, Inclusion and Equity


La reina de Puerto Rico. Daniela works on account management and public relations for Fuerza. She is certified as a diversity, equity and inclusion trainer through NCCJ-St. Louis. A former journalist, Daniela covered news in both Tampa and Tallahassee, Fla.

Daniela Velázquez

Director of Social Media + Diversity, Inclusion and Equity


Ashton brings deep knowledge and expertise to brands with more than a decade of experience analyzing, directing and implementing social media strategies at various levels. He is certified as a diversity, equity and inclusion trainer through NCCJ-St. Louis.

Ashton Beck
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